Mammoth Lakes Swim Team wanted to evolve their current logo into a more professional and modern version. We went through a few rounds of ideas and settle on the shark with mountains in the background. It’s a very unique swimming pool where the Sharks call home. It’s surrounded by beautiful mountains, so we wanted to incorporate the mountains with the shark to make it bespoke to the swim team. We created a Primary Logo, Short Logo and Logo Words only. This gave us alot of flexibility and versatility when rolling it out onto merchandise.